Technology · Software
SAP (SAP)
SAP is the licence-to-cloud transition case under IFRS: cloud majority, licences fading, and RPO that shows contracted cloud demand.
Selborne Research · · Company Profile
Educational analysis. This profile is not investment advice or a recommendation to buy or sell any security, and it is not personalised.
Snapshot
- FY2025 Revenue
- €36.8B (+7.7%)
- Cloud Revenue Share
- 57.1% (FY2025)
- Gross Margin
- 72.9% (FY2025)
- Operating Margin
- 26.1% (FY2025)
- Stock Pay / Revenue
- 4.6% (FY2025)
- FCF Margin
- 22.9% (FY2025)
- FCF After Stock Pay
- 18.3% (FY2025)
- Remaining Performance Obligations
- €90.5B (FY2025)
Business Overview
SAP is mid-transition from upfront licences to ratable cloud. FY2025 revenue under IFRS was €36.8B, up 7.7%. Gross margin was 72.9% and operating margin 26.1%, up from 13.6% in FY2024 when restructuring charges hit. Stock-based compensation was 4.6% of revenue. R&D was 18.0% and sales and marketing 24.1%.
Cloud revenue was €21.0B, up 23%, and 57.1% of total revenue. Licences fell to €1.0B (2.7%) from €1.4B. Support was €10.5B; cloud plus support was 85.7% of revenue. Free cash flow was €8.4B (22.9% of revenue); after stock pay the margin was 18.3%. Capex was 2.0% of revenue. Remaining performance obligations were €90.5B, with about 39% due within twelve months. Current cloud backlog (contracted cloud revenue due within 12 months) was €21.05B, up 16% from €18.08B. The FY2025 20-F does not disclose a numeric retention, churn or renewal rate.
How the Numbers Read
The mix shift is the story. Cloud is growing at 23% while licences shrink; total revenue grows only 7.7% because the licence and support base is still large. Operating margin recovering from 13.6% to 26.1% shows how much FY2024's restructuring weighed on the prior year. Revenue growth of 7.7% plus FCF margin of 22.9% sums to 30.6 before stock pay; after stock pay the sum is 26.0.
Current cloud backlog at €21.05B is SAP's measure of contracted cloud revenue for the next twelve months, distinct from the broader €90.5B RPO figure. About 39% of RPO is current. Without a filed retention rate, the transition has to be read from cloud growth, licence decline and backlog. The licence-to-cloud guide covers why revenue can dip when licence fall outruns cloud conversion.
How the Model Values This Kind of Company
For a licence-to-cloud transition, the race that matters is between licence and support falling away and cloud building from conversion. Cloud share, current cloud backlog and the conversion ratios decide whether total revenue dips while the mix improves.
Stock pay is still charged as a cost, and deferred revenue credits cash as cloud grows. Without a filed retention rate, durability of the cloud book is read from backlog and growth rather than a single retention input.
What to Watch in the Financials
Cloud share of revenue. 57.1% in FY2025 (+23% cloud growth). Cloud passed half of revenue in FY2024; its further rise is the transition's progress marker.
Licence revenue. €1.0B (2.7%) from €1.4B. Further declines are expected in a migration; the open question is the conversion ratio into cloud.
Current cloud backlog. €21.05B (+16%). This is the near-term contracted cloud book, beside the larger €90.5B RPO.
Operating margin versus FY2024. 26.1% against 13.6%. Separating restructuring from underlying mix is required before reading the margin path.
Key Risks
Transition timing. If licence and support fall faster than cloud conversion builds, total revenue can sit below the prior year for a stretch even while cloud grows.
No filed retention rate. Without churn or renewal disclosure, durability of the cloud book is inferred from backlog and growth rather than a single retention input.
Restructuring overhang. FY2024's 13.6% operating margin shows how charges can dominate a year; another wave would again obscure the mix story.
Currency and IFRS presentation. Figures are in euros under IFRS; comparing euro growth and margins directly to US-dollar GAAP peers without care mixes reporting bases.
A software DCF rolls recurring revenue forward from retention and new customers, charges stock pay as the cost it is, and ties terminal growth to what the customer base can deliver.
- 17 sections, from the recurring-revenue roll-forward and retention disclosure to stock pay, the Rule of 40, usage pricing, the licence-to-cloud transition and serial acquirers
- 42 pages
- a seat SaaS grower, a usage-priced platform, a licence-to-cloud platform and a vertical-software acquirer, all fictional
- 4 worked valuations
- listed software companies on filed margins, stock pay, free cash flow and backlog, each with its fiscal year
- 6-company screen
The Excel model is the primer's recurring-revenue DCF live across 13 sheets: a seat SaaS grower, a usage-priced platform, a licence-to-cloud platform and a vertical-software acquirer, all fictional, plus a column for a company of your own in any of the four business models. Revenue rolls forward from gross and net retention and new-customer revenue, fading to terminal levels that set perpetual growth. Margins move in a straight line to year 10, and stock pay is charged as a cost or counted through dilution. A licence base migrates to the cloud at a conversion ratio you set, and an acquirer's deals earn their own margin. A reverse DCF reads the growth a price requires, and the sensitivity grids re-run the model in every cell.
See what's in the Software Sector Primer →£25 PDF · £59 with the Excel model · £159 for all three Technology industries
Learn the Concepts
Understand the valuation frameworks and metrics used in this analysis.
Software FCF Before vs After Stock Pay
Reported free cash flow adds stock pay back. A consistent valuation either charges that cost or counts the dilution, never neither.
Current Share of RPO by Software Company
The share of RPO due within a year is a read on contract duration. Ranked across five filers; Constellation discloses no split.
Licence-to-Cloud Transitions and the Revenue Dip
Upfront licence revenue becomes ratable cloud revenue, so reported revenue and margin can dip before recovering. SAP as the worked case.
More Technology Research
Software guides
- Net Revenue Retention: How Filers Define It
- Gross vs Net Revenue Retention
- Usage-Based Pricing and Net Retention
- Rule of 40: Which Margin Goes In
- Stock Pay as a Share of Revenue in Software
- Software FCF Before vs After Stock Pay
- RPO and cRPO in Software
- Current Share of RPO by Software Company
- Licence-to-Cloud Transitions and the Revenue Dip
- Reverse DCF for Software Stocks
- Vertical Software Acquirers: Return on Acquired Capital