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Healthcare · Medtech

Medtech Sector Primer

A 44-page primer plus Excel valuation model on medical device companies: installed base, pull-through, organic growth and a franchise DCF that pays for growth.

2026 Edition · data as of June 2026

pages
44
sections
15
model sheets
11

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The full primer

£25 / ~$32

  • 44 pages, 15 sections
  • Worked examples and applied cases
  • 2026 Edition, data as of June 2026
Buy PDF - £25

Excel model

Valuation template

£45 / ~$58

  • 11 sheets (.xlsx)
  • Runs the primer's worked valuations live
Buy Model - £45

PDF + Excel model Best value

Both files together

£59 / ~$76

  • The 44-page primer
  • The 11-sheet Excel model
  • £70 bought separately · £11 less
Buy Bundle - £59

Complete Healthcare Library

All three Healthcare industries: three primers, three Excel models (Pharmaceuticals, Biotech, and Medtech).

£159 / ~$205 · £210 separately Buy All - £159

Inside the primer

The 15-section contents, a worked valuation page, and the Excel dashboard.

The razor/blade headline valuation: 20 years of funded free cash flow plus a terminal value to $65.14 a share against a $65 illustrative price, then a runway table running from $50.45 at four years of 14% growth to $82.60 at twelve.

Contents

  1. 01 How Medtech Makes Money
  2. 02 Listed Medtech Company Types
  3. 03 The Commercialisation Ladder
  4. 04 Segments and Sub-Markets
  5. 05 Revenue Drivers: Generic Build
  6. 06 Cost Structure: Margins and Cash Flow
  7. 07 Valuation Frameworks
  8. 08 Worked Example: Franchise DCF
  9. 09 Applied Cases: Pull-Through and Procedures
  10. 10 Applied Cases: Organic Growth and M&A
  11. 11 Applied Cases: Margins and Valuation
  12. 12 The Companies in This Primer
  13. 13 Key Metrics and Screening
  14. 14 Risks, Benchmarks and Case Study
  15. 15 Glossary and Cheat Sheet

Worked examples and applied cases · 44 pages · 15 sections · 2 worked archetypes

The Excel model

The model's sensitivity view: the razor/blade franchise's value per share across starting organic growth and WACC, each cell re-running the full DCF with runway, fade and margin path unchanged, and the centre cell reproducing the $65.14 headline.

Educational material for professional use. This primer and its model are not investment advice or a recommendation to buy or sell any security, and they are not personalised. Worked valuations use illustrative calibrations, not fair-value estimates for any company.

A medical device maker earns most of its value after the sale: from the procedures a placed system performs and the instruments, consumables and service each one pulls through. Revenue of that kind repeats for years, where a one-off equipment sale does not. Valuation therefore turns on organic growth from procedures and on how much of each year's profit has to be reinvested to fund it.

Medtech valuation benchmarks by recurring mix

The market pays for how long growth lasts, and repeat revenue from the installed base is the best evidence of that. The primer's screens move the multiple with the recurring share. They are illustrative market context, not thresholds to invest on.

Business modelRecurring shareIllustrative P/E adjustmentWhat sets the position
Razor-blade platformAbove 70%+15% to +25% against diversified peersProcedure growth and pull-through per procedure
Hybrid (implants, procedural)40-70%Neutral to a moderate premiumImplant pull-through and margin leverage
Capital-equipment heavyBelow 40%-10% to -15%Hospital capital budgets
Any model: growth-adjusted P/E (forward P/E ÷ organic growth)Not applicableUnder 2.5x inexpensive; 2.5-4.0x fair; 4.0-6.0x premium; over 6.0x high premiumHow many years the growth can last

The worked DCFs discount at 8.37-9.38%, built from an illustrative 4.50% Treasury yield, a 4.5-5.0% equity risk premium and after-tax debt. A company moves up its band with a longer growth runway and a higher return on the capital that funds growth. It moves down when reported growth leans on acquisitions: the primer flags any spread of more than three percentage points between reported and organic growth. For scale, the primer's illustrative range for diversified device portfolios is 22-32x forward earnings on 4-7% organic growth.

Worked example: a medtech franchise DCF

Take a hypothetical razor-blade franchise with $4.0B of revenue growing 14% a year organically for eight years, then fading to 4% by year 14. Operating margin climbs from 26% to 33%, and new growth capital earns a 28% return, so reinvestment takes half of each year's after-tax operating profit while growth runs at 14%. In year 1 that leaves $0.49B of free cash flow from $0.99B of profit. Cash flows are discounted at 9.38%.

StepAmount
PV of free cash flow, years 1-20$16.15B
Plus PV of terminal value (4% growth)+$17.22B
Enterprise value$33.37B
Less net debt-$0.80B
Equity value$32.57B
Value per share (0.50B shares)$65.14

The primer sets that against an illustrative $65 price, and the match is not the point. Re-run the DCF with four years of 14% growth instead of eight and value falls to $50.45; with twelve it rises to $82.60. The price pays for about eight years, so the analyst's job is to judge whether procedures and pull-through can deliver them.

Now change only the return on growth capital. At 20% instead of 28%, each year's growth needs more reinvestment and value per share falls to $56.61, 13% lower on the same revenue path. Growth bought at a thin return is worth less, and a flat multiple on revenue cannot see it.

The primer shows the 20-year schedule, a sensitivity grid across growth and the discount rate, and a diversified grower where the runway barely moves value. The Excel model does the same with your own inputs.

Which medtech valuation method fits which company

Company typePrimary methodCheck withWhy
Diversified device portfolioFranchise free-cash-flow DCFGrowth-adjusted P/EBreadth lowers concentration risk, but growth is usually slower
Razor-blade roboticsFranchise free-cash-flow DCFProcedures and pull-through; recurring premium as context onlyRecurring use of the installed base sets how long growth lasts
Orthopaedic and procedural hybridFranchise DCF on organic growthP/E against the margin trajectoryExecution on the installed base matters as much as volume
Focused single-franchise specialistFranchise DCF plus a concentration screenEV/revenue scenario bandsOne franchise can decide the outcome
Acquisition-led growerDCF on organic growth onlyFree cash flow conversionReported growth can overstate durable growth

What the full primer adds

The primer builds the tools in order: how medtech makes money, the listed company types, the commercialisation ladder and the segments, then the revenue build and the cost side of margins and cash flow. A worked franchise DCF values two illustrative archetypes year by year, a razor-blade franchise and a diversified grower, with an installed-base build linking procedures to revenue and a runway table showing how many years of growth each price pays for. Applied cases cover pull-through and procedures, organic growth and acquisitions, and margins, and screening closes with recurring mix, organic growth and growth-adjusted P/E.

Free guides on the site cover the individual pieces, so you can revise one idea without reopening the PDF: razor-and-blade economics, organic vs reported growth, installed base and pull-through, growth-adjusted P/E, procedure volume economics, gross margins by company and GAAP against adjusted operating margin. Research profiles for Medtronic, Abbott, Intuitive Surgical, Stryker, Boston Scientific and Edwards Lifesciences run the same screens on filed results. The companion Excel model spans eleven sheets, from the two franchise valuations and a valuation summary through the installed-base build and the growth-adjusted P/E and organic-versus-reported checks to a live sensitivity grid, so changing organic growth or the return on capital re-runs the value.

Sheets: Quick Start, Instructions, Assumptions, Razor-Blade Franchise, Diversified Grower, Valuation Summary, Razor-Blade Build, Growth-Adj PE, Organic vs Reported, Sensitivity, Dashboard.

Medtech valuation: free guides

Medtech valuation FAQ

How do you value a medtech company?
With a franchise free-cash-flow DCF. Organic growth is held for a chosen number of years, the runway, then faded to a terminal rate; each year's free cash flow is after-tax operating profit less the reinvestment that growth needs, set by growth divided by the return on new capital. Growth-adjusted P/E and the recurring-revenue premium are cross-checks read against the DCF, not replacements for it.
What is a normal P/E for a medical device company?
It depends on growth. The primer's illustrative range for diversified device portfolios is 22-32x forward earnings on 4-7% organic growth. Its worked razor-blade franchise, growing 14% a year, is worth about 33x on the DCF, and its diversified grower at 5% about 14x. Dividing P/E by organic growth puts them on one scale: 2.5-4.0x is the fair band and 4.0-6.0x the premium band.
What discount rate is used in a medtech DCF?
The worked examples use 8.37-9.38%. Each builds a cost of equity from an illustrative 4.50% ten-year Treasury yield plus a 4.5-5.0% equity risk premium, then blends in debt at 5.5% before 18% tax, weighted by net debt and market value. The diversified grower sits at the low end because its equity premium is lower and it carries more net debt.
Why do razor-blade medtech companies trade at a premium?
Their revenue repeats with every procedure on the installed base, so growth lasts longer and is easier to see. The primer's market-context screen gives companies with over 70% recurring revenue a 15-25% P/E premium over diversified peers. In a DCF that quality is already credited through a longer runway, so adding the premium on top would count it twice.
Why use organic growth rather than reported growth for medtech?
Reported growth includes acquisitions and currency, which do not repeat the way procedure growth does. The primer flags any company whose reported growth runs more than three percentage points above organic growth, and anchors the DCF on the organic rate until acquired businesses prove themselves. Where a company files no organic figure, use total growth with the basis labelled.

See this methodology applied to a real company:

Intuitive Surgical (ISRG) →