Healthcare · Medtech
Medtech Sector Primer
A 44-page primer plus Excel valuation model on medical device companies: installed base, pull-through, organic growth and a franchise DCF that pays for growth.
2026 Edition · data as of June 2026
- pages
- 44
- sections
- 15
- model sheets
- 11
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The full primer
£25 / ~$32
- 44 pages, 15 sections
- Worked examples and applied cases
- 2026 Edition, data as of June 2026
Excel model
Valuation template
£45 / ~$58
- 11 sheets (.xlsx)
- Runs the primer's worked valuations live
PDF + Excel model Best value
Both files together
£59 / ~$76
- The 44-page primer
- The 11-sheet Excel model
- £70 bought separately · £11 less
Complete Healthcare Library
All three Healthcare industries: three primers, three Excel models (Pharmaceuticals, Biotech, and Medtech).
Inside the primer
The 15-section contents, a worked valuation page, and the Excel dashboard.
Contents
- 01 How Medtech Makes Money
- 02 Listed Medtech Company Types
- 03 The Commercialisation Ladder
- 04 Segments and Sub-Markets
- 05 Revenue Drivers: Generic Build
- 06 Cost Structure: Margins and Cash Flow
- 07 Valuation Frameworks
- 08 Worked Example: Franchise DCF
- 09 Applied Cases: Pull-Through and Procedures
- 10 Applied Cases: Organic Growth and M&A
- 11 Applied Cases: Margins and Valuation
- 12 The Companies in This Primer
- 13 Key Metrics and Screening
- 14 Risks, Benchmarks and Case Study
- 15 Glossary and Cheat Sheet
Worked examples and applied cases · 44 pages · 15 sections · 2 worked archetypes
The Excel model
Educational material for professional use. This primer and its model are not investment advice or a recommendation to buy or sell any security, and they are not personalised. Worked valuations use illustrative calibrations, not fair-value estimates for any company.
A medical device maker earns most of its value after the sale: from the procedures a placed system performs and the instruments, consumables and service each one pulls through. Revenue of that kind repeats for years, where a one-off equipment sale does not. Valuation therefore turns on organic growth from procedures and on how much of each year's profit has to be reinvested to fund it.
Medtech valuation benchmarks by recurring mix
The market pays for how long growth lasts, and repeat revenue from the installed base is the best evidence of that. The primer's screens move the multiple with the recurring share. They are illustrative market context, not thresholds to invest on.
| Business model | Recurring share | Illustrative P/E adjustment | What sets the position |
|---|---|---|---|
| Razor-blade platform | Above 70% | +15% to +25% against diversified peers | Procedure growth and pull-through per procedure |
| Hybrid (implants, procedural) | 40-70% | Neutral to a moderate premium | Implant pull-through and margin leverage |
| Capital-equipment heavy | Below 40% | -10% to -15% | Hospital capital budgets |
| Any model: growth-adjusted P/E (forward P/E ÷ organic growth) | Not applicable | Under 2.5x inexpensive; 2.5-4.0x fair; 4.0-6.0x premium; over 6.0x high premium | How many years the growth can last |
The worked DCFs discount at 8.37-9.38%, built from an illustrative 4.50% Treasury yield, a 4.5-5.0% equity risk premium and after-tax debt. A company moves up its band with a longer growth runway and a higher return on the capital that funds growth. It moves down when reported growth leans on acquisitions: the primer flags any spread of more than three percentage points between reported and organic growth. For scale, the primer's illustrative range for diversified device portfolios is 22-32x forward earnings on 4-7% organic growth.
Worked example: a medtech franchise DCF
Take a hypothetical razor-blade franchise with $4.0B of revenue growing 14% a year organically for eight years, then fading to 4% by year 14. Operating margin climbs from 26% to 33%, and new growth capital earns a 28% return, so reinvestment takes half of each year's after-tax operating profit while growth runs at 14%. In year 1 that leaves $0.49B of free cash flow from $0.99B of profit. Cash flows are discounted at 9.38%.
| Step | Amount |
|---|---|
| PV of free cash flow, years 1-20 | $16.15B |
| Plus PV of terminal value (4% growth) | +$17.22B |
| Enterprise value | $33.37B |
| Less net debt | -$0.80B |
| Equity value | $32.57B |
| Value per share (0.50B shares) | $65.14 |
The primer sets that against an illustrative $65 price, and the match is not the point. Re-run the DCF with four years of 14% growth instead of eight and value falls to $50.45; with twelve it rises to $82.60. The price pays for about eight years, so the analyst's job is to judge whether procedures and pull-through can deliver them.
Now change only the return on growth capital. At 20% instead of 28%, each year's growth needs more reinvestment and value per share falls to $56.61, 13% lower on the same revenue path. Growth bought at a thin return is worth less, and a flat multiple on revenue cannot see it.
The primer shows the 20-year schedule, a sensitivity grid across growth and the discount rate, and a diversified grower where the runway barely moves value. The Excel model does the same with your own inputs.
Which medtech valuation method fits which company
| Company type | Primary method | Check with | Why |
|---|---|---|---|
| Diversified device portfolio | Franchise free-cash-flow DCF | Growth-adjusted P/E | Breadth lowers concentration risk, but growth is usually slower |
| Razor-blade robotics | Franchise free-cash-flow DCF | Procedures and pull-through; recurring premium as context only | Recurring use of the installed base sets how long growth lasts |
| Orthopaedic and procedural hybrid | Franchise DCF on organic growth | P/E against the margin trajectory | Execution on the installed base matters as much as volume |
| Focused single-franchise specialist | Franchise DCF plus a concentration screen | EV/revenue scenario bands | One franchise can decide the outcome |
| Acquisition-led grower | DCF on organic growth only | Free cash flow conversion | Reported growth can overstate durable growth |
What the full primer adds
The primer builds the tools in order: how medtech makes money, the listed company types, the commercialisation ladder and the segments, then the revenue build and the cost side of margins and cash flow. A worked franchise DCF values two illustrative archetypes year by year, a razor-blade franchise and a diversified grower, with an installed-base build linking procedures to revenue and a runway table showing how many years of growth each price pays for. Applied cases cover pull-through and procedures, organic growth and acquisitions, and margins, and screening closes with recurring mix, organic growth and growth-adjusted P/E.
Free guides on the site cover the individual pieces, so you can revise one idea without reopening the PDF: razor-and-blade economics, organic vs reported growth, installed base and pull-through, growth-adjusted P/E, procedure volume economics, gross margins by company and GAAP against adjusted operating margin. Research profiles for Medtronic, Abbott, Intuitive Surgical, Stryker, Boston Scientific and Edwards Lifesciences run the same screens on filed results. The companion Excel model spans eleven sheets, from the two franchise valuations and a valuation summary through the installed-base build and the growth-adjusted P/E and organic-versus-reported checks to a live sensitivity grid, so changing organic growth or the return on capital re-runs the value.
Sheets: Quick Start, Instructions, Assumptions, Razor-Blade Franchise, Diversified Grower, Valuation Summary, Razor-Blade Build, Growth-Adj PE, Organic vs Reported, Sensitivity, Dashboard.
Medtech valuation: free guides
Medtech valuation FAQ
- How do you value a medtech company?
- With a franchise free-cash-flow DCF. Organic growth is held for a chosen number of years, the runway, then faded to a terminal rate; each year's free cash flow is after-tax operating profit less the reinvestment that growth needs, set by growth divided by the return on new capital. Growth-adjusted P/E and the recurring-revenue premium are cross-checks read against the DCF, not replacements for it.
- What is a normal P/E for a medical device company?
- It depends on growth. The primer's illustrative range for diversified device portfolios is 22-32x forward earnings on 4-7% organic growth. Its worked razor-blade franchise, growing 14% a year, is worth about 33x on the DCF, and its diversified grower at 5% about 14x. Dividing P/E by organic growth puts them on one scale: 2.5-4.0x is the fair band and 4.0-6.0x the premium band.
- What discount rate is used in a medtech DCF?
- The worked examples use 8.37-9.38%. Each builds a cost of equity from an illustrative 4.50% ten-year Treasury yield plus a 4.5-5.0% equity risk premium, then blends in debt at 5.5% before 18% tax, weighted by net debt and market value. The diversified grower sits at the low end because its equity premium is lower and it carries more net debt.
- Why do razor-blade medtech companies trade at a premium?
- Their revenue repeats with every procedure on the installed base, so growth lasts longer and is easier to see. The primer's market-context screen gives companies with over 70% recurring revenue a 15-25% P/E premium over diversified peers. In a DCF that quality is already credited through a longer runway, so adding the premium on top would count it twice.
- Why use organic growth rather than reported growth for medtech?
- Reported growth includes acquisitions and currency, which do not repeat the way procedure growth does. The primer flags any company whose reported growth runs more than three percentage points above organic growth, and anchors the DCF on the organic rate until acquired businesses prove themselves. Where a company files no organic figure, use total growth with the basis labelled.
See this methodology applied to a real company:
Intuitive Surgical (ISRG) →